Consumer Protection · False Advertising · Uncategorized

False or Misleading Made in the U.S.A. Claims

A company which proclaims its product is made in the U.S.A. must live up to that promise.  The FTC has filed actions and private enforcement is equally possible.  For example one case prohibits ae company from making unqualified Made in USA claims for any product unless it can show that final assembly or processing – and all significant processing – take place in the United States, and that all or virtually all ingredients or components are made and sourced in the U.S.   If the claim is qualified, the company should provide  clear and conspicuous disclosures about the extent to which the products contain foreign parts, ingredients, or processing.

If you are aware of a deceptive  Made in USA claims on products or packaging, in ads, on your website, or in marketing materials? Contact our office and read the FTC’s Enforcement Policy Statement on U.S. Origin Claims for compliance guidance.



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