False Advertising

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This is not what I ordered

False advertising is the use of false, misleading, or unproven information to advertise products to consumers.   One form of false advertising is to claim that a product has a health benefit or contains vitamins or minerals that it in fact does not.  There are a number of laws and  regulations to address false advertising.

1. New Jersey Consumer Fraud Act


The most important law is the New Jersey Consumer Fraud Act which prohibits the use of  any unconscionable commercial practice, deception, fraud, false pretense, false promise, misrepresentation, or the knowing, concealment, suppression, or
omission of any material fact.  Products may be deceptive based upon advertised,    t

  • Price
  • Quality
  • Purpose

The Types of False and Misleading Advertising Tactics

There are several types of false and misleading advertising,

  • Bait & Switch Advertising
  • Failure to provide required disclosures such as information required in automobile advertisements,
  • Misleading prices,

Consumers who are victims of false or misleading advertising should contact an experienced lawyer to find out about his or her rights and actions that can be taken.

False advertising is any published claim that is deceptive or untruthful.

The financial losses or damages may be small but  if the claim is solid, it may be filed and the seller required to pay any legal fees, or those taken out of a settlement.

Problem with An Advertisement, Call (973) 598-1980 for a Free Consultation

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