There are several types of deception in advertising.
- Material Terms and Conditions should be disclosed. Note the New Jersey Consumer Fraud Act requires the nondisclosure to be deliberate for a defendant to be liable.
- Disclosure should be clear and conspicuous The disclosure should be easily seen, read and understood by consumers.
- Dark Patterns Design practices to obscure and misdirect the consumer or hide relevant information.
- False or Hidden Fees.
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