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Advertising Deception

There are several types of deception in advertising.

  1. Material Terms and Conditions should be disclosed. Note the New Jersey Consumer Fraud Act requires the nondisclosure to be deliberate for a defendant to be liable.

  2. Disclosure should be clear and conspicuous The disclosure should be easily seen, read and understood by consumers.
  3. Dark Patterns Design practices to obscure and misdirect the consumer or hide relevant information.
  4. False or Hidden Fees.

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