One of the principal sources for standards are FTC rules or guidelines. Under the FTC standards, "For a product to be called Made in USA, or claimed to be of domestic origin without qualifications or limits on the claim, the product must be “all or virtually all” made in the U.S. The term “United States,” as referred... Continue Reading →
False or Misleading Made in the U.S.A. Claims
A company which proclaims its product is made in the U.S.A. must live up to that promise. The FTC has filed actions and private enforcement is equally possible. For example one case prohibits ae company from making unqualified Made in USA claims for any product unless it can show that final assembly or processing – and... Continue Reading →
Pet Food Deception
The Federal Trade Commission has approved a consent order with Mars Petcare U.S. settling charges that the company falsely advertised specific health benefits of its Eukanuba brand dog food. According to the FTC’s complaint, filed in August 2016, the company claimed in ads, but could not prove, that a 10-year study found that dogs fed Eukanuba could extend... Continue Reading →
Common Types of False Advertising
Misrepresenting, or assisting others in misrepresenting, expressly or by implication, any fact material, including: 1. That a good or service is free, a bonus, a gift, a trial, without cost; 2. That a good or service is available for a minimal processing, service, or administrative fee or without further obligation; 3. That a purchase is... Continue Reading →
False Advertising Frequently Asked Auestions
Here are some common questions people ask about false advertising. Is false advertising illegal in the US? Yes. There are various state and federal laws that punish false advertising. The New Jersey Consumer Fraud Act. prohibits, deception, fraud, false pretense, false promise, misrepresentation, or the knowing, concealment, suppression, or omission of any material fact in connection with the sale... Continue Reading →
False of Misleading Advertising
Call (973) 598-1980 for a Free Consultation on Your False Advertising Claim There are a number of laws that protect consumers from false advertising. The New Jersey Consumer Fraud Act broadly prohibits fraud and deceptive practices and in appropriate cases, legal fees and added damages can be recovered. There are specific regulations dealing with automobile... Continue Reading →