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Match.Com and Dating Fraud

  1. FTC Lawsuit

The Federal Trade Commission sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OKCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.

The agency also alleges that Match has unfairly exposed consumers to the risk of fraud and engaged in other allegedly deceptive and unfair practices. For instance, the FTC alleges Match offered false promises of “guarantees,” failed to provide services to consumers who unsuccessfully disputed charges, and made it difficult for users to cancel their subscriptions.

The Legal Complaint (Docket 3:19-cv-02281-2) states,

” Since at least 2013, Defendant has maintained the following five deceptive or unfair practices to induce consumers to subscribe to Match.com and to keep them subscribed. (Case 3:19-cv-02281-2 First, until mid-2018,

(false dating communications)


Defendant sent consumers misleading advertisements that tout communications from persons Defendant identified as potentially fraudulent users of Match.com and led consumers to believe that the communications are from persons interested in establishing a dating relationship with them.

Second, until mid-2018, Defendant exposed consumers to the risk of fraud by providing recent subscribers access to communications that Defendant knew were likely to have been sent by persons engaging in fraud.

(Misleading guarantee)

Third, until mid-2019, Defendant guaranteed certain consumers a free six-month subscription renewal if they fail to “meet someone special” but failed to disclose the requirements of its “guarantee” adequately.

Cancellation problems

Fourth, Defendant has misled consumers with a confusing and cumbersome cancellation process that causes consumers to believe they have canceled their subscriptions when they have not. Fifth, until mid-2019, when consumers disputed charges relating to any of these practices and lose the dispute, Defendant denied consumers access to paid-for services.

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IF YOU WERE A VICTIM OF DECEPTIVE DATING, ADVERTISING, OR SALES PRACTICES, YOU MAY BE ENTITLED TO COMPENSATION. CALL (973) 598-1980 FOR A FREE CONSULTATION

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