What is Bait and Switch
Bait-and-switch is a form of fraud used in sales. Customers are “baited” by merchants’ advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items.
Are there any regulations dealing with bait and switch
New Jersey has a group of regulations dealing with bait and switch.
www.njconsumeraffairs.gov/Statutes/Consumer-Fraud-Act.pdf
Other laws are similar,
(a) Prohibited. — A person may not advertise for sale merchandise, commodities, or service through an advertisement describing the merchandise, commodities, or service:
(1) As part of a plan or scheme with the intent not to sell the merchandise, commodity, or service at the advertised price; or
(2) With the intent not to sell the merchandise, commodity, or service.
Typical Cases
Laster v. T-Mobile USA, Inc.
Have you been deceived by a bait and switch practice.
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